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How Machine Learning Works in Mobile Messaging [Infographic]

We’re living in a brave new world of technological innovation.


While that innovation has given us exciting new products, new capabilities, and new disruption, it has also given us new concepts to learn about and understand. One of those concepts you hear about a lot is machine learning.

Basically, machine learning explores the study and construction of algorithms that can learn from and optimize based on data. Basically, it’s a rudimentary form of artificial intelligence (AI) that can help make decisions for you.

So how do companies like Kahuna use that technology to deliver better customer experiences? We’ve created the infographic below to walk you through the process. Please share it with anyone you think will find it useful.

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