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Digital Marketing 101: Big Data Trends this Year [Infographic]

The term Big Data refers to the entirety of the process that information goes through for real-world application. This means that it encompasses data gathering, data analysis, and data implementation.

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“The world is now awash in data, and we can see consumers in a lot clearer ways.” – Max Levchin, PayPal Co-Founder.

It doesn’t matter how long a business or organization has been around. What’s important is that they continue to find avenues to help them understand their market and make efficient and effective use of the information they’re able to gather.

But, consumer demands and business needs are ever-changing. As such, technology continues to evolve along with big data. Today, both small and large business have an equal chance to drive more traffic to their website, attract more leads,  and ultimately bring in more revenue to their company.

Thanks to innovations such as such as artificial intelligence, IoT, chatbots, and quantum computing, more businesses can shift their focus from traditional strategies to digital, data-driven tactics.

This infographic shows the latest trends in big data that you need to watch out for this 2018. Make sure to stay abreast of digital trends to stay ahead of the competition.

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