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SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

Diverse ways artificial intelligence will change marketers’ lives

SAS Nov 19, 2018

There may be potential, they say, but it is far too hard to implement AI and see results, and many have just given up. This is a shame, because AI has the potential to change marketers’ lives in a very real way. Some tools, of course,…

Which machine learning algorithm should I use?

SAS Aug 28, 2017

A typical question asked by a beginner, when facing a wide variety of machine learning algorithms, is “which algorithm should I use?” The answer to the question varies depending on many factors, including: The size, quality, and nature…

5 machine learning mistakes – and how to avoid them

SAS Jul 3, 2017

However, machine learning is not magic. It presents many of the same challenges as other analytics methods. In this article, we introduce some of the common machine learning mistakes that organizations must avoid to successfully incorporate…

Four ways SAS makes Hadoop easy

SAS May 31, 2017

Bringing your data and processing to Hadoop can sometimes feel like an insurmountable task – but it doesn’t have to be that way. The same technologies and capabilities that have powered SAS Data Management for over a decade can make…

Why business controllers are becoming citizen Data Scientists

SAS May 26, 2017

Much depends on the conceptual control approach you think is “right”. Both in theory and in practice, different companies show clear differences in control systems’ scope. I am also seeing the rising importance of analytical capability in…

7 major areas of SAS innovations for Machine Learning

SAS Mar 6, 2017

There are 7 major areas of SAS innovations for machine learning: Exploitation of all types of available digital data: texts, images, SQL or NoSQL databases: Hadoop can store and process petabytes of data without format constraints at a…

Visualizing Big Data with SAS Visual Analytics

SAS Jan 31, 2017

Organizations of all types and sizes generate data each minute, hour and day. Everyone – from executives and departmental decision makers to call center workers and employees on production lines – hopes to learn things from collected data…